Regardless of your politics, if you are a spokesperson and you must comment, you (or someone who works for you) needs to do SEVEN things well.
How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”
What can we learn from classic movies from the 1980s? A lot, it turns out.
Data gleaned from scientific research show our brains actually react to cute images. And brands responded.
While Twitter is a really good way to get news out, it’s an even better way to have fun and entertain people.
How you react to situations and people matters.
Twitter may change – allowing users to tweet up to 10,000 characters. So what?
What happens when you use modern neuroscience to study kindness and compassion?