As marketers are aware, we can’t ignore numbers like that. When consumers are headed toward something like video in large droves, we can’t help ourselves. We must go there, too.
PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.
We’ve started to notice how, no matter what happens during the course of their project, the families seem to walk away satisfied, proud and happy about their investment, which, when it comes down to it, is exactly how we want our clients to feel after they meet with our team.
Open office environment: Love it or hate it?
Molly has compiled the best of the best for these cold winter months.
'Tis the season for a few holiday advertising tips.
In the digital age, it’s hard to ignore metrics.
And why should brands care?
Being more efficient is easy.
Seriously, though, why isn't this a thing?