Dove is known for featuring models of all shapes, sizes and ethnicities in its advertising. But, how far is too far when trying to relate to your customers?
Maybe American Airlines learned from United’s mistakes. Maybe they have a great PR team. Either way, they handled their crisis quickly and professionally making them the standard for how an airline should respond to a crisis.
Clever advertising that’s good for Coke, McDonald’s and Google, as anyone without a clue as to where “that place where Coke tastes so good” is, would Google it, it’s even encouraged in one of the commercials.
Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.
Having trouble reaching a millennial audience? Here’s a hint: millennials love authenticity. This is where social media influencers, lifestyle media and vloggers come into play.
Five tips for a successful #TBT
Over the past 90 days, I have learned so many things about the real world, and I thought I should share them with you.
Snapchat is the latest and greatest when it comes to reaching the highly sought after millennial.
In face of the crises at Mizzou, see how local Xavier students showed support.
And the real question: Does Starbucks hate Jesus?