A quick look at Pepsi’s demographics in this recent Fortune article shows that both Pepsi and Coke are having trouble reaching millennials. Pepsi much more so than Coke. So Pepsi needs those consumers so it can stay viable and relevant. That need drove some big assumptions and what was clearly a fatal leap in logic.
Much like hippies were to the generation before them, millennials are this mystery we’re all trying to figure out.
Creativity and collaboration are the keys that unlock the door to engagement and being seen and shared.