Whether or not you think Wendy’s chicken nuggets are the best thing since sliced bread (they are), you have to admit that they have Twitter down.

From clever clap backs and snarky replies to giving away a year’s worth of free chicken nuggets, I haven’t seen a brand who can, in equal parts, fully embrace an audience and fully humiliate them when they forget that refrigerators exist.

And most recently when one customer asked how Wendy’s compares to Carl’s Jr, Carl’s Jr responded that Wendy’s doesn’t compare. See Wendy’s response below:

Why are these savage tweets so successful?

Wendy’s knows it’s target audience. On Twitter, that means millennials and Gen-Zers. Another target audience? Current parents who were teenagers or young adults in the 80s and 90s as evidenced by Wendy’s campaign for taco salads. Watch this dad try to relive the 90s:

Wendy’s is one brand that does a great job of developing creative content suited for various audiences. Curious about how your brand can narrow its target audiences? Download our latest publication, Narrowing Your Target Audience.

 

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