I was sitting on the floor of my new apartment watching a movie on cable, which is rare for me considering I mostly watch Netflix to avoid commercials, but I digress.
I’m enjoying the movie when a commercial comes on featuring Mindy Kaling, comedy genius.
I’m intrigued as a Mindy Kaling-fan and curious as a PR professional as to what this commercial is for.
The commercial never said the name of the company it was advertising, in fact, it’s a point that they can’t say the name of the company (hence the shadow man with a distorted voice, no one can know where he works).
All that we know about the company is that it’s “that place where Coke tastes so good.”
View the commercial here:
Have you figured it out?
Here are a few clues:
- Yellow dress + red background = company colors
- Any size drink for $1 is their go-to advertisement
You guessed it, it’s McDonald’s.
Their new advertising campaign features multiple commercials featuring Mindy Kaling in a yellow dress with a red background not mentioning “that place where Coke tastes so good.”
Clever advertising that’s good for Coke, McDonald’s and Google, as anyone without a clue as to where “that place where Coke tastes so good” is, would Google it, it’s even encouraged in one of the commercials.
This pro is impressed … And craving a Coke from McDonald’s.