I’m not even sure how people traveled before Instagram (which celebrated its 5th birthday last week, BTW). It had to be so boring without photos to prove your vacation was awesome.
In case you ever began to think that you were alone on this planet, Instagram is here to remind you (via hashtags and location-tagging), that you are not, in fact, the only one who has ever been to Denali National Park. And you are most definitely not the only person Instagramming in Denali National Park.
We know this because, well A. duh and B. because BusBud created a map and list of the most-Instagrammed places in the U.S.
What does this mean for brands?
While the list itself is interesting, it’s more important to take note of how BusBud compiled the list. As they put it, “Avid users of Instagram turn to hashtags to build community, start conversations and gain followers. Along with hashtagging a specific location (for instance, #denali), Instagrammers can expand their reach through other tags. Some users include several hashtags with each post.”
Want to know what people are talking about and searching for? Search hashtags. Using travel as an example, did you know #wilderness has over one million mentions? What about something more specific? #OhioBeer has over 8,000 and #OverTheRhine has nearly 13,000.
The takeaway? If you thought Instagram was simply for posting photos of pets, food and babies, you would be wrong. It’s a community. One that you can easily join.